Arka Gdynia has concluded the 2025/26 season, which was filled with challenges but also intense development in marketing and communication. Despite unsatisfactory sports results, the club focused on building a strong brand and community. In the past season, many initiatives were realized, including meetings with 32 schools as part of the 'Arka z Klasą' program and the organization of 17 home matches with attractions for fans. Thanks to these efforts, Arka Gdynia achieved record growth on social media, contributing to increased fan engagement. The club also invested in a new website that aims to be more responsive and user-friendly. It is worth noting that attendance at the Municipal Stadium in Gdynia reached record levels, reflecting growing fan interest. The club's employees and the marketing department deserve special thanks for their hard work and dedication. Arka Gdynia faces new challenges ahead, but with such fan support, the future looks promising.